--- title: "Webinar | Context Is an Enterprise Asset: Why Agents Start From Zero" description: Every marketing app builds its own context store. Join Ajay Khanna, CMO at Yugabyte, to learn what it costs in accuracy and tokens and how to fix it. image: https://info.yugabyte.com/hubfs/YugabyteDB_Meko_Webinar_Context%20Is%20an%20Enterprise%20Asset_Social_1200x628.png --- [![YugabyteDB Logo](https://info.yugabyte.com/hubfs/raw_assets/public/yugabytedb/images/template-assets/yugabytedb-logo.svg "YugabyteDB Logo")](https://www.yugabyte.com/) Webinar | Nov 03, 2026 | 10:00 AM PT # Context Is an Enterprise Asset: Why Your AI Agents Keep Starting From Zero Marketing, sales, and support have all adopted agents fast. Each works well on its own, but no one knows what the others have learned. That's not a model problem; it's a context problem, and it costs you in three ways: lower-quality work built on stale or partial understanding, wasted tokens as the agent re-fetches what another has already retrieved, and lost institutional knowledge that stays trapped inside whichever tool produced it. We’ve seen this before with customer data. The fix was an independent data layer that sat outside the applications. Context is heading down the same path, only faster. ## Why Watch? In this session, Ajay Khanna, CMO at Yugabyte, will share his own experiences building agents for the company and creating a common context layer across the organization. **This session is for marketing, sales, RevOps, and marketing ops leaders, data and platform architects, and others accountable** for what agents cost and whether they can be trusted. You'll leave with a checklist you can apply to your agent and context curation projects. ## **What You’ll Learn** - **Why in-app context stores break at enterprise scale, and what to** ask vendors before you commit to one. - **What context silos actually cost you, including the** token math of agents that start from scratch on every run. - **Five principles for governing context as an enterprise asset.** - **How to escape the context paradox:** too little context and the model guesses, too much and quality dilutes while cost climbs. - How the governed context layer works: serving marketing, sales, service, and engineering agents at once. - **A readiness checklist to** audit where your context lives today and sequence the fix. If you want to play along, get the shared context engine [here](https://cloud.mekodata.ai/signup). ### Say No More. I'll Be There. Thank you for your interest! Please check your inbox for an email containing session details and calendar link. ## Speaker ![Ajay Profile](https://info.yugabyte.com/hs-fs/hubfs/Ajay%20Profile.jpeg?width=450&height=450&name=Ajay%20Profile.jpeg "Ajay Profile") ### Ajay Khanna CMO, Yugabyte Ajay Khanna is the Chief Marketing Officer at YugabyteDB, bringing over 20 years of experience driving high-growth enterprise software marketing and go-to-market strategies. He previously served as CMO at Mezmo and Explorium, and VP of Marketing at Reltio. Ajay has also held marketing and product leadership roles at industry leaders, including Veeva Systems, Oracle, KANA, Progress, and Amdocs. He holds an engineering degree from Thapar Institute of Engineering and Technology and an MBA from Santa Clara University. [LinkedIn](https://www.linkedin.com/in/ajaykhanna/) ## Plug Into the YugabyteDB Community ![Plug Into the YugabyteDB Community](https://info.yugabyte.com/hubfs/raw_assets/public/yugabytedb/images/template-assets/community-pics.png "Plug Into the YugabyteDB Community") [Receive our Newsletter](https://www.yugabyte.com/newsletter/)[Join Our Community](https://www.yugabyte.com/community/) [![yugabytedb-logo](https://info.yugabyte.com/hubfs/yugabytedb-logo.svg)](https://www.yugabyte.com/) [![github](https://info.yugabyte.com/hubfs/github.svg)](https://github.com/yugabyte/yugabyte-db) [![slack](https://info.yugabyte.com/hubfs/slack.svg)](https://inviter.co/yugabytedb) [![twitter](https://info.yugabyte.com/hubfs/twitter.svg)](https://twitter.com/yugabyte) [![linkedin](https://info.yugabyte.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/yugabyte) [![youtube](https://info.yugabyte.com/hubfs/youtube.svg)](https://www.youtube.com/channel/UCL9BhSLRowqQ1TyBndhiCEw) [![reddit](https://info.yugabyte.com/hubfs/reddit.svg)](https://www.reddit.com/r/YugabyteDB/) [![twitch](https://info.yugabyte.com/hubfs/twitch.svg)](https://www.twitch.tv/yugabytedb) [![discord](https://info.yugabyte.com/hubfs/discord.svg)](https://discord.gg/GWcSST7GqZ) © 2026 [YUGABYTEDB INC](https://www.yugabyte.com/). All rights reserved. [Terms of Service](https://www.yugabyte.com/terms-of-service/) [Privacy Policy](https://www.yugabyte.com/privacy-policy/)